Search Engine Optimisation Services in Belfast
Belfast is a buzzing hub of digital innovation, web design, digital marketing and search engine optimisation are all hot topics in the business community, and everyone is poised to get maximum leverage from the online marketing opportunities that present who has become virtually a level playing field.
What is not surprising is that an enormous number of the most popular Youtubers and Instagram sensations are kids who were worried about not doing it perfectly, and now they have hundreds of thousands of followers and often millions of views or like.
If your business would like some guidance on getting a foothold before its too late, call us today – before its too late!
SEO Guidelines That Will Help You To Rank Any Website
There are many moving parts when it comes to doing SEO on a website, it can be quite confusing and overwhelming. However, if you group together the most important aspects, it becomes more manageable. SEO is broken down into on-page factors, off-page factors or links, technical and user experience. The on-page of any website has to do with the actual content of the site, the URL structure, internal links etc. Off-page is all about backlinks and the power and relevance of the links pointing to your site. Technical aspects have to do with issues such as your web host, speed of your site, how it indexes in Google etc. User experience is all about how your users interact with your site and how Google uses this to determine your rankings. We will now take a closer look at each of these aspects.
To start with, we will look at on-page SEO. This starts with the domain name that you choose and hosting. It is highly recommended that you use a branded domain name since keyword-based domain names are much easier to get penalised. You should also create a silo structure for your site and make sure that it is properly organised based on your topics. After all, topical relevance is extremely important which makes grouping together and interlinking to relevant inner pages essential. On-page SEO also involves creating content that is properly optimised using schema, appropriate keyword density etc.
Next, we will look at off-page optimisation. This refers to backlinks and is at the core of SEO. There are many ways that you can build backlinks but some popular methods include reciprocal linking, guest posts, niche edits, infographic links, broken link building, PBN links etc. You should strive to have a wide range of link types and make sure you get links from sites that are related to your site. For example, if you have a dog website, you should be getting links from other dog or pet websites. It would be very strange to be getting links from automobile websites etc. This is a major ranking factor and relevance is absolutely important when building links.
Also, in addition to building the right type of links, you should also focus on anchor text optimisation. Over optimised anchor texts will lead to getting penalised by Google. As a result, it is best to have only 20 – 25% of keyword-based anchor texts with the rest being a mix of branded or miscellaneous anchors. This will make your link profile look natural. You should also be careful of your link velocity and start off building links slowly. For example, you should only build a handful of links per month and then slowly increase as you start to get more traffic.
Next, we will look at technical SEO. The most important aspect of this is the speed of your website. Google is paying a lot more attention to website speed and it has quickly become a major ranking factor. Therefore, you should speed up your website as much as possible by making sure you have clean code, optimised images, remove unused plugins etc. Your website host should also be chosen based on speed since there are many slow hosts that can cause your rankings to drop.
Lastly, we will look at the user experience. You should ensure that every visitor to your site finds whatever they are looking for. This means you should create high-quality content that provides real value.
In conclusion, these are just a few SEO guidelines that will help you to properly SEO your site so that you get higher rankings. Once you pay attention to each one of the aspects listed above you will definitely get more traffic over time.